Why, according to research by McGuire (1964), does attitude inoculation work to increase resistance to subsequent persuasion attempts
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According to the research that was done by Mcquire, attitude innoculation helps by encouraging people to think about the issues and to generate counterarguments.
What is attitude innoculation?
This is a tgheory that was proposed by McQuire, the theory has to do with the power to resist strong persuasive arguments through the use of weaker versions of the same given argument.
It is very effective when put into practice given that it can help to resist peer pressure.
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